Sunshine Brewery operates within one of FMCG’s most 
visually competitive categories. The craft beer aisle has 
become a gallery of bold illustration, expressive typography 
and distinctive packaging, where every release competes for 
attention before the product is ever tasted. As the brewery’s 
in-house designer, I developed visual identities, packaging 
systems and illustrations across Sunshine’s beer portfolio. 
Each release balanced its own distinct character while 
contributing to a cohesive brand identity, with every label 
designed to earn attention on shelf while remaining 
unmistakably Sunshine. “Sun, Surf, Beer”
        The work contributed to Sunshine Brewery receiving two 
Bronze medals at the Australian International Beer Awards.